Design of the new Greyhound bus and logo, as well as all aspects of the brand.
Projects included brand identity, bus design, visual language, brand guidelines, uniform design, iconography system, OOH, website, digital and social. Conceptualized, designed and illustrated the Greyhound 100 year history site.
A brand targeting millennials with a unique name and the idea of not being afraid to do things your way inspired a bold style and quirky messaging.
Projects included brand identity, visual language, in-store promotions and displays, partner support materials, extensive digital & social campaigns and special event branding.
The KitchenAid Torrent project included package design, operation manuals, a modular in-store display system for easy customization. Specialized displays for key retailers, as well as in-store promotional materials.
Projects included campaign branding and guidelines, manage vendor partners, website, digital and social, in-store signage, special events, promotional materials, OOH and partner support materials.
Projects included brand development, visual brand guidelines, production work and photo-retouching of ad campaigns, shop-in-shop design and accompanying display units, pop-up store, digital and social, website, influencer micro site, marketing materials, packaging and campaigns.
Responsible for nine footwear brands at GBMI. Working with agency partners, we created iconic campaigns that took Pony from obscurity to notably obnoxious.
Ad campaigns were accompanied by in-store display systems, trade show booths, marketing materials, OOH, sales aids, promotional materials, sales conferences, special events and promotional videos.
Campaigns included print, taxi TV, digital, social media, OOH, and pop-up stores.
Facebook likes increased 934% with a 479% increase to the number of comments within a week. Unaided brand awareness increased 10 points to 21% a few months after launch and the largest sales day in the company’s three year history.
Developed several Nike campaigns for key retailers and created in-store displays and promotional materials.
Eight plus years experience in the wine industry with various Diageo brands and numerous others; Dead Bolt, Blackstone, Kenwood and Kendall-Jackson.
Campaigns included case wraps, case card, digital and social, in-store-displays, shelf talkers, in-store signage, hang tags, labeling and print.
CLARISONIC - Brand book and guidelines, packaging, in-store displays and marketing materials.
GLOW - Created a new brand identity, brand book and guidelines based on the new packaging, elevating the look and feel of the brand.
BOTOX - Directed the freelance team to execute marketing materials for B2B and B2C based programs using client provided visual language. Developed materials for new Botox indications in compliance with federal regulatory mandates.
Packaging exploration and proof of concept. Initial designs derived from comprehensive industry research that defined the category’s ownable white space and created badge worthy labeling.
The brief simply said, “We want a bus that looks like a super hero.”
Brand invention from scratch. The name BoltBus, the design of the bus, bus amenities guidance, brand identity, visual language, website, digital ads, street teams and OOH for launch, drivers’ uniforms, strategy and guidelines for hiring operators.
Ad Age named BoltBus one of America’s Hottest Brands.
The brand broke even two months after launch. Initial service grew from four cities to twenty-two cities in two years.
Pony Footwear and Snoop Dogg partnered to create Doggy Biscuits Footwear.
Projects included seasonal advertising, in-store display systems, promotional materials and sales aids.
The account offered many unique opportunities, one of which was to fabricate custom footwear stands from car parts that were painted to match Snoop's Lakers themed Pontiac for a DUB car show.
The Nature Made account created the unique challenge of developing a new visual language that could house the existing product packaging, yet be adaptable enough to work with the new packaging and logo yet to be designed.
Additional projects included website re-skin utilizing the existing framework, storyboarding, animatics, end card animation, micro-sites, influencer campaigns, social and digital, in-store promotions, print, OOH and sales conference materials.
Select pages from brand books and guidelines created for various clients.
MAPP - A Teradata company. The visual language was created and implemented in one week for the launch of the start-up company.
MISSION FOODS - The brand book was designed to introduced the new campaign to the companies internal teams.
PRICELINE - An eighty page brand identity book. This was the first comprehensive brand overhaul since Priceline’s inception and included logo redesign, photo library, asset management system implementation, social media best practices and templatization.
TAKE CARE CLINIC - Brand identity, clinic reception area redesign, retail graphics and way-finding, website re-skin, recruitment ads and website for nurse practitioners and a B2B relaunch that included design systems for educational materials, collateral and materials for new clinic openings. Clinic use more than tripled within a year.
Expanded ad campaigns into retail displays and merchandising. POP design, icon and hangtags systems, signage, brand book, customer journey development and implementation.
Projects included brand identity, visual language, brand guidelines, website, digital and social, in-store display systems, taco truck wrap, promotional materials, OOH, package design and special event materials.
Creation and implementation of nine modular systems per year containing LTOs, branding up-dates, promotions, special events, social and FSIs.
Additional projects included brand identity, visual language, web/mobile reskin, digital ads, menu board redesign, customer journey evaluation and solutions, in-store signage and interior design elements.
