Select pages from brand books and guidelines created for various clients.
MAPP - A Teradata company. The visual language was created and implemented in one week for the launch of the start-up company.
MISSION FOODS - The brand book was designed to introduced the new campaign to the companies internal teams.
PRICELINE - An eighty page brand identity book. This was the first comprehensive brand overhaul since Priceline’s inception and included logo redesign, photo library, asset management system implementation, social media best practices and templatization.
TAKE CARE CLINIC - Brand identity, clinic reception area redesign, retail graphics and way-finding, website re-skin, recruitment ads and website for nurse practitioners and a B2B relaunch that included design systems for educational materials, collateral and materials for new clinic openings. Clinic use more than tripled within a year.